Betty Crocker American Classics

Recipe Cards

1971

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The initial conversation addresses some of the questions that are used to analyze a primary source, but not all. Please record your insights on the following prompts, and what it can tell us about everyday American life in the era. Then, submit them to the site for publication:

  • Why are these recipes presented in card form and not in a book?

  • What status in society did the Betty Crocker brand have by 1971?

  • What correlation must exist between recipes like these and grocery stores?

This space is reserved for a contextualizing essay. If you would like to contribute one, please contact us.

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Gallery

Submit your pictures of Betty Crocker cookbooks and recipes cards. Make note of the time period in which it was published.